HW3 - The Persuaders

Every day we are surrounded by advertisements. At first an advertisement that is different is exciting and eye-catching. Then once we are immune to it, we lose interest. It just disappears into the mess of the other ads. Marketers are going beyond traditional methods of advertising from just informing the consumer to engaging the consumer. Branding is now a culture and atmosphere that creates an emotional connection to the brand. Consumers that are attracted to the emotion will want to be involved with that brand and prefer it to its competitors. This is taking the brand from just glossy magazine ads to a personal experience with the product. The role of branding is not longer to just name the brand differently from its competitors. It is to give an emotion and feeling when the consumer hears the name.  One example is Walt Disney World.  The whole amusement park is based around the films and the brand of Walt Disney.  It has something to offer every person.  The whole idea of Disney is magic.  People experience the magic of the movies and the beloved characters.  Even the people that work there have a code of behavior to go by.  They must be friendly and give everyone a positive memory of Disney.  Not only does it represent the park but it also reflects on the movies, characters, and all Disney products.  So it is vital for the survival of a company to have consumers think highly of their brand.