1. I agree that there is a connection between what people buy and their primal instincts. As a young adult living on my own, I have to purchase all kinds of products that I never had to when I was living at home. Now when I buy cleaning supplies or food, I always think back to what my mother bought and it makes me feel closer to home. I feel like these products are dependable and trustworthy because my mother used them. Naturally I would think that I purchase them because of brand recognition but there are many brands that I recognize. Also, it's not just brand loyalty because if my mother switched brands and told me she found a better one, I would more than likely do the same. And after writing this, I definitely feel like I need to grow up and find out for myself.
2. I think name dropping for candidates affect mainly the undecided groups. Individuals that are strictly one party or another will vote for the candidate regardless. But those that have not yet made their decision will be the most likely to pay attention to the candidate that gets the most positive coverage.
3. Narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes. Also called niche marketing or target marketing. (wikipedia) This defines the target audience so specifically so that the message can be tailored to what the target audience wants or finds more appealing. This keeps advertising dollars from being wasted on groups that are not a member of that niche. For example, pet magazines carry advertisements that are directly targeting to pet owners. To make that even more specific, dog magazines only carry advertisements that appeal to dog owners. This makes sure the that exact group desired is the one that is reached.
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