Advertising Methods

Viral advertising/marketing is a fast paced way to create brand awareness or other marketing objectives. This method uses the internet to create this mass awareness. Utilizing websites such as social networking sites help spread a message to millions of people in such a short time. An example of this could be found on MySpace. They usually feature a Flash ad for upcoming movie or any kind of advertising.

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. (Wikipedia)

Ambient advertising is what is the beginning of guerilla and viral advertising.

This video has an example of all these forms of advertising.