What advertising means to me...

What does advertising mean to you?

Advertising is creating brand awareness and brand recognition by the promotion of your product.  This may be achieved through paid or free mediums.  It is public promotion of a product.

 

Does it work for you?

Yes, a successful ad that grabs my attention and reaches me will more than likely cause me to purchase the product.  I believe that if they take the time to put that much effort into promoting their product then I should give it a chance.  Also when I’m standing in front of a row of different brands for one product I always choose the product I know the most about.  Brand recognition is important to me.  I am also a brand loyalist. So if the product works well then I rarely try another brand.

 

What is your favorite ad?

I love the Mac vs. PC ads.

 

Why do you like it?

I am a Mac loyalist, so I feel like I’m a member of this private “cool” group.  A young, hip guy represents Mac while an old geeky man represents PC.  It makes me feel like I’m in an exclusive group and I get the humor in the advertisements.  They really speak directly to me.

 

Are you likely to buy the product being promoted in the ad?

I will only buy Apple products when I’m faced with the option.  I feel like paying the premium price is worth it because of the quality they provide.  And yes, I have already bought the product.