Before walking into the main entrance at Carbondale Mall, there is a line up of mannequins in the display window all in a seductive pose wearing one of the many varieties of lingerie. Inside the store is a very elegant and classy interior with cream walls and large framed black and white photographs of attractive women wearing Victoria’s Secret lingerie. The lingerie displayed is even in more rich and seductive colors. It is very mature and sexy. The lights are track lights and give the impression of walking on a runway. When I’m in the store, I immediately feel attractive and powerful. I feel like I can have any man if I have the power of Victoria’s Secret.
There is also another entrance to Victoria’s Secret for their Pink line of clothes. This is targeting towards university students and high school students. It has a more fun and energetic atmosphere with bright pink circles painted onto the walls and the bright colors of the featured lingerie and apparel. The lighting is not as dim as the more mature side of Victoria’s Secret. It suggests youth and energy. That section of the store is more makes me want to have study nights with my friends lounging in my Pink sweats and cotton bra. The display next to the Pink section is youthful as well just featuring all the different apparel and products with Pink all over it.
The only customers I saw in the store at that time were two young girls in the Pink section. They were about high school age and were wearing trendy Hollister and American Eagle clothes. They had straight blonde hair and very tan. These young ladies seemed to be very brand conscious.
The saleswoman that greeted me was extremely friendly and immediately proceeded to tell me about their new Biofit 7-Way Bra and how it could be a huge benefit for me. She was more than willing to find my size and get me a dressing room as well as make sure I was aware of all the different colors available.
My impression of this store is very positive. I know that I can count on Victoria’s Secret to have a product that will make me feel attractive. As soon as I enter the store, I feel sexy and leave feeling proud of my purchase.
I also couldn’t find Victoria’s Secret on www.brandtags.net/browse.php
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