I visited CVS too look at their cosmetic POP. One that I really like was the Burt's Bees POP. It is connected on the side of an aisle and features all of their products. This sets the brand apart from the others and creates interest.
Another POP was for Olay. It connects to the shelves beside the section that features that product. On both sides, it contains information about the product and the benefits it provides. This guarantees that customers will not overlook the product.
Rimmel also had a POP that showed the benefits of their Sexy Curves mascara. It is at the end of the aisle by other brands of mascara. This helps their product stand out from the others.
The displays for Burt's Bees always draws me in. I'm a big sucker for the chap stick! All of their products smell so good. I can't help looking whenever I walk in to Walgreens & see it all.
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