Exam 3

Chap. 7

1. What does makes a character credible?

A. Attractiveness

B. Trustworthiness

C. Expertise

D. Likeability

E. All of the Above

Answer: E

Chap. 8

1. If one media plan works for one company, then it can be used for others without any changes. T or F.

Answer: F

2. The person that formulates the media program that states where and when to place ads is called the _________.

A. Account Executive

B. Client

C. Media Buyer

D. Media Planner

E. Creative

Answer: D

Chap. 9

1. Expenditures or incentives to push products through the channel is called _________.

A. Trade promotions

B. Consumer promotions

C. Media purchasing

D. Marketing budgets

E. Channeling

Answer: A

2. POP stands for:

A. Pleasing on Purchase

B. Point of Purchase

C. Purchase of Purchase

D. Popular on Purchase

E. None of the Above

Answer: B

Chap. 10

1. Which of these consumers promotion techniques is illegal?

A. Sampling

B. Coupons

C. Premiums

D. Bait and Switch

E. Sweepstakes

Answer: D

2. Which is NOT a problem with coupons?

A. Reduced revenue

B. Mass cutting

C. Price reduction for customers

D. Counterfeiting

E. Misredemption

Answer: C

Chap. 11

1. Person selling is also referred to as ________.

A. The Whole Nine Yards

B. Going the Extra Mile

C. Walking in Her Shoes

D. Last Three Feet

E. None of the Above

Answer: D